OH MY GUIDE!

About Us

Let's tell the Wonder

If you love museums that turn visits into experiences, audioguides that feel like theatre and technology that enhances every path, if you love unique tours blending art, history and spirituality, and journeys weaving culture, if you love discovering Italy through its cultural treasures, you’ll love our tours.

If you love our tours, you love Oh My Guide!
the tour operator made with love by D’Uva

The Voice of museums

Since 1959, D’Uva has given voice to Italy’s cultural heritage. The first audioguides created in Florence opened the way to a new way of experiencing museums. Today those voices have become theatrical and multilingual narratives, engaging diverse audiences and making every visit more accessible and personal.

Experiences beyond the visit


Managing ticketing, bookshops, audioguides and museum tours is only the starting point. D’Uva designs experiences that weave together art and spirituality, history and lifestyle. Each itinerary enriches the visit, reveals hidden details and transforms the museum into a lively, inclusive place to be shared.

Journeys that tell stories


For D’Uva, culture does not stop inside museum halls: it continues in streets, squares and art cities. This is how Oh My Guide was born: the tour operator that turns trips into narrated journeys, blending conviviality and authentic discovery, and offering new ways to explore Italy.

From museums to the world


The experience gained in iconic sites such as the Pantheon, St Mark’s Basilica or the Treasure of San Gennaro has taught us to understand visitors’ needs. Today this knowledge is the tool to create tailor-made itineraries: journeys that unite museum expertise, hospitality and a passion for heritage.